The Museum of Brands will take you on a nostalgic journey through 200 years of social change, culture and lifestyle, to examine the role of brands in history and the modern world. Our permanent exhibition, the Time Tunnel, has over 12,000 objects, all showcasing the innovative marketing strategies that helped shape our consumer culture. You will see advertisements, packaging and brand ephemera, promotional toys and games, travel-related memorabilia, fashion, and leisure and entertainment artifacts. Trace the evolution of renowned brands, from humble origins to global dominance, and unravel the stories behind their enduring logos and slogans. During your visit, we'll also shed light on the importance of sustainability in branding. Learn how brands have taken strides to preserve our planet through eco-friendly packaging and ethical practices.
We are offering a 2-hour workshop along with your self-guided tour; a hybrid between our most popular workshops: Brand Evolution and Customer Profiling. You will investigate changes to branding and packaging over time, and create profiles on potential customers before redesigning a product for the future. What will packaging look like in 5, 10, 50 years? Here is your chance to explore the possibilities!
Tour Registrations are non-transferable and non-refundable.
Tuesday, December 5th
9:15 am - 1:30 pm (GMT)
Tour
Notpla Office and Lab
Off-site Tour Location
Since 2014, Notpla has been using seaweed and plants to make sustainable packaging that disappears naturally. In this tour, SPC Engage attendees will get to see the Notpla office in all its action. After breakfast and an introduction to Notpla, their mission and work, attendees will get to watch a lab demonstration followed by a walking tour of their production machines that make it all happen. See for yourself how Notpla is revolutionizing the packaging industry by replacing the need for single-use plastics!
Tour Registrations are non-transferable and non-refundable.
Wednesday, December 6th
Wednesday, December 6th
8:00 am - 9:00 am (GMT)
Registration
Check-in and Registration
Illuminate, Level 5
Wednesday, December 6th
8:15 am - 9:15 am (GMT)
Exhibit Hall
Morning Coffee and Tea with the Exhibitors
Illuminate, Level 4
Wednesday, December 6th
9:15 am - 9:30 am (GMT)
Opening Remarks
Opening Remarks
Illuminate, Level 5
Speaker
Paul Nowak
GreenBlue
Wednesday, December 6th
9:30 am - 10:15 am (GMT)
Panel
Retailers’ Leadership in Sustainability Trends, Consumer Expectations, Messaging and Goals
Illuminate, Level 5
Retailers are at the forefront of consumer interaction, experience and education. They are the bridge between brands, new recovery pilots, omnichannel messaging and experience, sustainable packaging expectations. Sustainability and Circular Economy have risen to the top of the agendas for retailers, in their unique position of elevating collaboration with brands and suppliers. In this panel we will hear from key stakeholders and observers of the space on how they are driving sustainability forward while bringing the rest of the value chain along.
Speaker
Nadiya Catel-Arutyunova
British Retail Consortium
Speaker
Mark Hardwick
Bain & Co
Speaker
Denise Mathieson
Faerch Group
Moderator
Tim Sykes
Packaging Europe
Wednesday, December 6th
10:15 am - 10:45 am (GMT)
Networking Break
Networking Break with the Exhibitors
Illuminate, Level 4
Wednesday, December 6th
10:45 am - 11:15 am (GMT)
Panel
Upstream: The Role of Design in Matching Consumers Perceptions, Narrowing the Intention-Action Gap and Retailers as the Final Consumer Frontier
Illuminate, Level 5
Consumers often determine the perceived sustainability of a product based on the packaging design they see sitting on the shelf. In this panel, hear how leading design agencies and packaging designers are working with retailers upstream to tackle the well-known intention-action gap and create packaging that helps consumers make good on their desire to be more sustainable.
Speaker
Paul Nowak
GreenBlue
Speaker
Suzy Shelley
Pearlfisher
Speaker
Jenny Stanley
Appetite Creative
Wednesday, December 6th
11:15 am - 12:00 pm (GMT)
Panel
Connecting the Dots: On-Pack Labeling and Store Messaging for Consumer Education
Illuminate, Level 5
On-pack labeling is a key way for brands to educate consumers on packaging attributes and sustainability, growing awareness of sustainability efforts while guiding consumers to take specific action. But how far can this go? In this panel, learn how brands and retailers can deploy on-pack labels and in-store messaging to educate consumers on correct recycling behaviors while avoiding misleading or conflicting claims.
Speaker
Michelle Gibbons
AIM - European Brands Association
Moderator
Tom Pollock
GreenBlue
Speaker
Karen Hagerman
GreenBlue
Speaker
Margaret Bates
OPRL
Wednesday, December 6th
12:00 pm - 1:00 pm (GMT)
Lunch
Lunch will be Served for Attendees
Illuminate, Level 5
Wednesday, December 6th
1:00 pm - 1:20 pm (GMT)
Presentation
Green Claims Directive – a balance between proactive sustainability communication and greenwashing
Illuminate, Level 5
Proposed by the Commission last March, the Green Claims Directive has the objective to ensure claims made by traders are sufficiently backed by evidence and that products consist of and deliver the environmental benefits that they claim to have. At the same time, Greenwashing is a hindrance to consumers making sustainable and informed choices without receiving reliable, comparable, and verifiable information. Additionally, companies that offer verifiably sustainable products can be disadvantaged when the information is not verified. At the same time sustainability and environmental reporting obligations have increased in the last years. Hence how can the balance between proving and communicating your sustainability credentials while avoiding greenwashing be achieved? Anna’s presentation offers to give insights, links with other pieces of legislation but also delve into the unknowns and barriers to effective sustainability communication.
Speaker
Anna Papagrigoraki
Cepi
Moderator
Karen Hagerman
GreenBlue
Wednesday, December 6th
1:20 pm - 1:50 pm (GMT)
Panel
Balancing Consumer Perception and Science-Based Decisions
Illuminate, Level 5
In this panel conversation, CPGs, Retailers and key stakeholders in the space will discuss how to address conflicts between consumer perception and policies while following the science, metrics and data in terms of making packaging materials and strategic decisions aimed at meeting the goal of addressing climate change and reducing carbon emissions.
Moderator
Tristanne Martini
Amazon
Speaker
Mauro Cozzi
Emitwise
Speaker
Anna Papagrigoraki
Cepi
Speaker
Hannah Cornick
Danone UK & Ireland
Wednesday, December 6th
1:50 pm - 2:10 pm (GMT)
Presentation
Circularity and Flexible Packaging - A Perfect Match?! Lessons from Europe
Illuminate, Level 5
In this session Flexible Packaging Europe will share their insights on making flexible packaging fit for a circular economy and leveraging its resource efficient capabilities. As the European Packaging legislation is being revised, its impacts will be discussed and what can be learned from other regions of the world in terms of policy.
Moderator
Olga Kachook
GreenBlue
Speaker
Guido Aufdemkamp
Flexible Packaging Europe
Wednesday, December 6th
2:10 pm - 2:30 pm (GMT)
Fireside Chat
Closing the Loop on Compostable Packaging
Illuminate, Level 5
In this fireside chat, we will hear from key stakeholders from the Compostable Coalition UK on the initiatives focused on three types of widely used plastic packaging which are all considered ‘hard-to-recycle’, their circularity goals and the role of technology, compostable packaging and bio-waste recycling infrastructure.
Moderator
Olga Kachook
GreenBlue
Speaker
Paula Chin
WWF
Wednesday, December 6th
2:30 pm - 3:00 pm (GMT)
Networking Break
Networking Break with Exhibitors
Illuminate, Level 4
Wednesday, December 6th
3:00 pm - 3:45 pm (GMT)
Panel
Preparing for the Packaging and Packaging Waste Regulation (PPWR)
Illuminate, Level 5
As part of the European Green Deal, the European Commission put forward a revision of the PPWD in November 2022, with the goal of ensuring that all packaging is reusable or recyclable in an economically feasible way by 2030. The revision aims to reinforce the essential requirements for packaging to ensure its reuse and recycling, boost the uptake of recycled content, and improve the Regulation’s enforceability. Measures are also planned to tackle over-packaging and reduce packaging waste. Hear the panelists’ take on how CPGs, retailers, packaging manufacturers and their supply chain partners should prepare for these changes.
Speaker
Dominic Hogg
Equanimator Ltd
Moderator
Michelle Carvell
Lorax EPI
Speaker
Graeme Smith
Mars
Speaker
Anna Papagrigoraki
Cepi
Wednesday, December 6th
3:45 pm - 4:10 pm (GMT)
Panel
Fostering Innovation in Packaging Design for Omnichannel with a Focus on E-Commerce Retail
Illuminate, Level 5
Since the COVID-19 pandemic and shelter-in-place orders, there has been a massive boom in e-commerce retail. As a result, even predominantly brick-and-mortar retailers have started to offer delivery to consumers’ doorsteps. With this shift came space for creativity and innovation for packaging designers to make these delivery channels more sustainable. In this session, hear how this shift has led to long-term changes for e-commerce platforms.
Speaker
Paul Jenkins
The PackHub
Speaker
Paul Nowak
GreenBlue
Speaker
James Harmer
Cambridge Design Partnership
Wednesday, December 6th
4:10 pm - 4:30 pm (GMT)
Flash Talk
Disrupting the Plastics Value Chain
Illuminate, Level 5
Plastics emit 3.4 percent of global greenhouse gas emissions and generate over 300 million tons of waste each year, almost half of it from packaging. We cannot solve this industry-wide challenge by only looking at the materials and system solutions of today. We require disruptive new innovations and technologies that will enable new approaches to solve this problem. In this Flash Talk, Amazon will share their innovation work to develop breakthrough technologies and partner across the value chain to bring a science-based solution to the plastics problem and to create an alternative future for these materials.
Moderator
Tristanne Martini
Amazon
Moderator
Tom Pollock
GreenBlue
Wednesday, December 6th
4:30 pm - 4:55 pm (GMT)
Fireside Chat
Discovering New Technologies: The Role of Retailers and CPGs to Empower and Enable Startups to Solve Big Challenges with Innovative Ideas
Illuminate, Level 5
Tackling contemporary climate issues requires an open mind, innovation, and collaboration amongst key stakeholders. EIT (European Institute of Innovation and Technology)-Climate KIC is working to do just that by bringing together a network of partners who develop and scale up products and services that create systemic change. In this fireside chat, Luke Baker of Climate-KIC will discuss how retailers and CPGs specifically are taking initiative by investing in groundbreaking technologies that help to create a more circular, climate-resilient society.
Speaker
Luke Baker
Climate-KIC
Moderator
Tom Pollock
GreenBlue
Wednesday, December 6th
4:55 pm - 5:00 pm (GMT)
Closing Comments
Closing Comments for the Day’s Sessions
Illuminate, Level 5
Speaker
Paul Nowak
GreenBlue
Wednesday, December 6th
5:00 pm - 7:00 pm (GMT)
Evening Social
Evening Reception at Wonderlab, The Equinor Gallery
Wonderlab, Level 3
The SPC will be hosting an evening social for all SPC Engage attendees in the Wonderlab. Fuel your imagination and immerse yourself in a world of wonder in the spectacular interactive gallery, Wonderlab: The Equinor Gallery.
Spread across seven different zones, with 50 mind-blowing exhibits, there is lots of opportunity to get hands-on with real scientific phenomena. Wonderlab is an experience unlike any other. Order drinks at the Chemistry Bar, see lightening strike, or travel through space under a canopy of stars. You can also take part in explosive science demonstrations and shows, led by the talented team of Explainers.
This Evening Social is open to all attendees as does not require an RSVP
Thursday, December 7th
Thursday, December 7th
8:15 pm - 9:00 pm (GMT)
Exhibit Hall
Morning Coffee, Tea and Refreshments
Illuminate, Level 4
Thursday, December 7th
9:00 am - 9:10 am (GMT)
Opening Remarks
Opening Comments for the Day
Illuminate, Level 5
Speaker
Paul Nowak
GreenBlue
Thursday, December 7th
9:10 am - 9:40 am (GMT)
Opening Keynote + Interview
Food Waste is (still) a Scandal
Illuminate, Level 5
Tristram Stuart, an award-winning activist, author, National Geographic Explorer, and campaigner, has been shining a light on the “food waste scandal” in our society since 2009. His “Feeding the 5000” food waste campaigns have raised awareness of the problem by serving 5,000 people free curry, smoothies, and groceries made from fruits and vegetables that would have otherwise been thrown away. His company, Toast Ale, was one of the earliest examples of using upcycled ingredients to create new value. Over a decade later, food waste is still a scandal - one that brands and retailers need to play a much more active role in tackling. What progress has been made in recent years, and what headwinds did COVID bring to the fight against food waste? How does food waste contribute to the climate crisis and global conflict? Why do some of the richest countries in the world continue to struggle with waste at both the business and residential level? And what does beer have to do with all this?
Hear Tristram’s perspective on food supply chains, upcycled ingredients, surplus produce, the role of packaging in preventing food waste, and the massive business opportunity for brands and retailers to act as leaders on this issue.
Speaker
Tristram Stuart
Moderator
Olga Kachook
GreenBlue
Thursday, December 7th
9:40 am - 10:05 am (GMT)
Presentation
Interview
The Reality of Food Waste & Packaging
Illuminate, Level 5
Started in the UK, WRAP is a leading NGO that now works in 40+ countries to eliminate various causes of climate change, one being our global food system. While food packaging typically helps to keep food fresh longer, it is not always optimally designed and can lead to both unnecessary packaging and food waste. We will hear insights from WRAP’s latest research on the most effective strategies for tackling food waste with better packaging choices.
Speaker
Estelle Herszenhorn
WRAP
Moderator
Olga Kachook
GreenBlue
Thursday, December 7th
10:15 am - 10:40 am (GMT)
Presentation
Designing for a Waste Free Future: The Consumer View
Illuminate, Level 5
People want to live more sustainable lifestyles but it’s not always easy for them. In this session, learn more about the consumer perspective on waste, their current experiences of brands and retailers from Kantar’s world-leading sustainability research, with examples of what we can do to help people adopt more planet-friendly behaviours through innovation and cut-through communication.
Speaker
Emily Simons
Kantar
Moderator
Olga Kachook
GreenBlue
Thursday, December 7th
10:40 am - 11:10 am (GMT)
Networking Break
Networking Break with Exhibitors
Illuminate, Level 4
Thursday, December 7th
11:10 am - 11:35 am (GMT)
Presentation
The True Environmental Cost of Food
Illuminate, Level 5
What is the true cost of our foods? Environmental and social externalities of food production are currently not being paid and hence put pressure on the environment and on the stability of markets. This talk presents an approach of internalizing such externalities in the prices of food and communicating in a consumer friendly way the actual costs incurred through industrialized food production and unsustainable consumption patterns. True Cost Accounting is presented as one approach for a sustainable transformation of food systems.
Speaker
Dr. Amelie Michalke
University of Greifswald and University of Oxford
Moderator
Tom Pollock
GreenBlue
Thursday, December 7th
11:35 am - 12:15 pm (GMT)
Panel
Plastic Elimination Targets: When does it make sense to switch to paper-based packaging?
Illuminate, Level 5
It’s still common to debate “paper or plastic?”, but how can we more effectively navigate the trade-offs of each material depending on the context? With the Global Plastics Treaty negotiations in full swing, packaging companies, retailers and brands need to be ready to look deeper into the data to uncover not what is a great solution, but what is the best solution. In this session, panelists will dive into key principles to help companies determine when to pursue paper over plastic.
Speaker
Floor Uitterhoeve
McDonald's
Moderator
Fabio Peyer
Mondi
Speaker
Maija Pohjakallio
Metsä Group
Thursday, December 7th
12:15 pm - 1:15 pm (GMT)
Lunch
Lunch will be Served for Attendees
Illuminate, Level 5
Thursday, December 7th
1:15 pm - 1:45 pm (GMT)
Panel
Retailers’ Role in Scaling Reusable and Refillable Packaging
Illuminate, Level 5
More brands are beginning to launch reusable and refillable packaging pilots, but with this rapid growth comes the urgent need to engage retailers on how to effectively implement these programs in their stores. Success in a retail context requires significant employee training, shelf space, and in-store marketing. In this panel, hear what retailers need from brands (and vice versa) to make these pilots truly successful, with the ultimate goal of expanding pilots into a permanent option for how consumers shop.
Moderator
Olga Kachook
GreenBlue
Speaker
Catherine Conway
Unpackaged Innovation Ltd.
Speaker
Mark Buckley
Ellen MacArthur Foundation
Speaker
Marija Rompani
Thursday, December 7th
1:45 pm - 2:10 pm (GMT)
Presentation
The Refillution: Revolutionizing the Home Care Segment with Refillable Packaging
Illuminate, Level 5
Chris Baker walks us through the traditional challenges of in store refill systems, and how Fyllar’s newest technology is seeking to breakdown those barriers. With focus on in-store refill solutions for home care and personal care liquids. Chris will share learnings from Fyllar’s ongoing partnerships with Lidl and Ecover.
Moderator
Olga Kachook
GreenBlue
Speaker
Chris Baker
Fyllar
Thursday, December 7th
2:10 pm - 2:30 pm (GMT)
Fireside Chat
Successful Partnerships for Reusable Packaging in the Retail Environment
Illuminate, Level 5
Launching reusable packaging in a retail environment? It takes close collaboration among all parties involved - the innovators and reverse logistics providers, brands, and retailers. In this fireside chat, early adopters of reusable programs will share their insights on successful partnerships, highlighting which key players need to be at the table.
Speaker
Hugo Lynch
Abel & Cole
Moderator
Olga Kachook
GreenBlue
Speaker
Ben Patten
Dizzie
Thursday, December 7th
2:30 pm - 3:00 pm (GMT)
Networking Break
Networking Break with Exhibitors
Illuminate, Level 4
Thursday, December 7th
3:00 pm - 3:15 pm (GMT)
Presentation
The Role of Retailers in Ending Plastic Waste Pollution in the Context of the UN Plastics Treaty
Illuminate, Level 5
In this presentation, Marloes van der Meer will talk about the policies that may be triggered by the UN Plastics Treaty, what this will mean for retailers, as well as concrete examples of what retailers are already doing and collaborating on to achieve circular plastic systems.
Speaker
Marloes van der Meer
SYSTEMIQ
Moderator
Tom Pollock
GreenBlue
Thursday, December 7th
3:15 pm - 3:35 pm (GMT)
Fireside Chat
The Role of Retailers and Brands in Circular Plastics Systems and the Global Plastics Treaty
Illuminate, Level 5
As negotiations around a Global Plastics Treaty continue, retailers play an increasingly important role in voicing the current challenges to manage plastic waste at the consumer-facing and recovery stages. In this panel, hear from key stakeholders involved in the conception of the Global Plastics Treaty on how they believe it will affect the retail space.
Speaker
Tom Smith
Walmart
Moderator
Marloes van der Meer
SYSTEMIQ
Thursday, December 7th
3:35 pm - 4:15 pm (GMT)
Panel
Retailers as Enablers: Driving Better Collection of Film and Flexibles through Store Drop Off Programs
Illuminate, Level 5
Without successful collection programs made accessible to consumers, flexible packaging and films will continue to pose challenges for the circular economy. As consumers struggle with both program access and an awareness gap, UK retailers have worked to implement more effective collection and processing systems for these materials. In this panel, hear from various retailers who have set up in-store programs and how they have worked to engage consumers to bring back more of these packaging formats.
Moderator
Karen Hagerman
GreenBlue
Speaker
Helen Bird
WRAP
Speaker
Gareth Morton
Ecosurety
Thursday, December 7th
4:15 pm - 4:45 pm (GMT)
Presentation
Learnings and Opportunities from the UK Packaging Waste Regulations
Illuminate, Level 5
The UK Packaging Waste Regulations require producers of packaging to collect and report data on the amount and type of packaging that they place on the market in England. This data is required to calculate the fees that producers will be required to pay as part of the extended producer responsibility (EPR) scheme, which is planned to start in 2024. Learn what this means for the packaging supply chain including, importers, distributors, and online marketplaces.
Moderator
Karen Hagerman
GreenBlue
Speaker
Robbie Staniforth
Ecosurety
Thursday, December 7th
4:45 pm - 5:00 pm (GMT)
Closing Comments
Closing Comments and Conclusion to the Event
Illuminate, Level 5
RSVP HERE">
Thursday, December 7th
5:30 pm - 8:00 pm (GMT)
Evening Social
SPC Engage 2023 Kensington Pub Crawl
Various Local Pubs
Join us for the 2nd SPC Engage Kensington Pub Crawl. We will be stopping at a few spots in beautiful Kensington for drinks, nibbles and of course pub trivia!
Evening Reception at Wonderlab, The Equinor Gallery
Wonderlab, Level 3
The SPC will be hosting an evening social for all SPC Engage attendees in the Wonderlab. Fuel your imagination and immerse yourself in a world of wonder in the spectacular interactive gallery, Wonderlab: The Equinor Gallery.
Spread across seven different zones, with 50 mind-blowing exhibits, there is lots of opportunity to get hands-on with real scientific phenomena. Wonderlab is an experience unlike any other. Order drinks at the Chemistry Bar, see lightening strike, or travel through space under a canopy of stars. You can also take part in explosive science demonstrations and shows, led by the talented team of Explainers.
This Evening Social is open to all attendees as does not require an RSVP
RSVP HERE">
Evening Socials
5:30 pm - 8:00 pm (GMT)
Evening Social
SPC Engage 2023 Kensington Pub Crawl
Various Local Pubs
Join us for the 2nd SPC Engage Kensington Pub Crawl. We will be stopping at a few spots in beautiful Kensington for drinks, nibbles and of course pub trivia!
The Museum of Brands will take you on a nostalgic journey through 200 years of social change, culture and lifestyle, to examine the role of brands in history and the modern world. Our permanent exhibition, the Time Tunnel, has over 12,000 objects, all showcasing the innovative marketing strategies that helped shape our consumer culture. You will see advertisements, packaging and brand ephemera, promotional toys and games, travel-related memorabilia, fashion, and leisure and entertainment artifacts. Trace the evolution of renowned brands, from humble origins to global dominance, and unravel the stories behind their enduring logos and slogans. During your visit, we'll also shed light on the importance of sustainability in branding. Learn how brands have taken strides to preserve our planet through eco-friendly packaging and ethical practices.
We are offering a 2-hour workshop along with your self-guided tour; a hybrid between our most popular workshops: Brand Evolution and Customer Profiling. You will investigate changes to branding and packaging over time, and create profiles on potential customers before redesigning a product for the future. What will packaging look like in 5, 10, 50 years? Here is your chance to explore the possibilities!
Tour Registrations are non-transferable and non-refundable.
Tours
9:15 am - 1:30 pm (GMT)
Tour
Notpla Office and Lab
Off-site Tour Location
Since 2014, Notpla has been using seaweed and plants to make sustainable packaging that disappears naturally. In this tour, SPC Engage attendees will get to see the Notpla office in all its action. After breakfast and an introduction to Notpla, their mission and work, attendees will get to watch a lab demonstration followed by a walking tour of their production machines that make it all happen. See for yourself how Notpla is revolutionizing the packaging industry by replacing the need for single-use plastics!
Tour Registrations are non-transferable and non-refundable.
